By implementing a structured system, you create a process for ideation that includes creation, filtering, and maturation of ideas, as well as a mechanism to instill repeated cycles for ideation within your company. This process will lead your company to discover and develop measurably smarter choices for top-line profitable growth.

Approach

A Georgia Tech certified Growth Coach will lead your company through a Profit Pipeline Ideation process, which includes sessions on:

• Idea stimulus mining
• Idea identification and capture
• Idea filtering, ranking, and selection
• Idea learning and discovery cycles
• Idea pipeline continuation

These sessions are designed to help you:

• Understand issues companies face when implementing new ideas
• Identify low risk, low hanging fruit, and high risk ideas that focus on current and new customers, as well as products and business models
• Select top ideas through an unbiased evaluation methodology
• Conduct rapid “fail fast / fail cheap” learning cycles to identify implementation hurdles and eliminate cycles that can’t overcome time and resources constraints
• Develop ongoing, continuous idea generation and evaluation processes

The Profit Pipeline Ideation process can be applied to any type of organization.

Benefits

Upon implementing a strategic growth ideation planning process, your company will:

• Keep its ideation pipeline full
• Establish actionable plans for new customers, markets, products, and business strategies
• Expand its business
• Increase top line growth
• Establish and enable an innovative culture within your organization
• Reduce cycle time and cost to evaluate ideas successfully

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